What did that say?

Mike and I took Tyler to the mall over the weekend. As we're walking, I hear Tyler say,"Wow!" And I repeat it back to him absentmindedly, thinking he saw a toy car or something that made him exclaim. However, Mike stops and looks at me and asks,"Did he just read that?" I look around and realize we're walking by Baby Gap and there are three large window stickers on their store window that say,"WOW!" ,"POW!" and "BAM!" (comicbook-style). I crouch down and look at Tyler (who is now looking around at the people walking by) and I ask him, "Where's 'wow'?" He turned around, looked for a second, and ran over to the Baby Gap window and pointed to the window sticker that said,"WOW!"

I look at Mike and we both high-five Tyler :)